Leading Creativity - Why is it important and How do you do it?


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To speak of “leading creativity” may sound paradoxical or even frivolous; the search for creativity has often been linked to magic, the demonic, or the divine. How could such a process be lead? 

Type: White Paper Duration: 0 minutes Grade Levels: All

Creativity is a central preoccupation of many professionals every day in many types of endeavor: a government agency that is tasked with bringing the notion of 21st century citizenship to life, a biotechnology company where 50 percent of the employees are scientists; a financial services company that is constantly innovating in service and marketing strategies; a research firm continuously striving to develop new analytical tools. Many enterprises are only as secure as their most recent successes. Their strategy requires them to maintain a constant flow of creative output. “Create or die” might be their motto.